Why Are ELF Products So Cheap? Why Are ELF Products So Cheap is a relatively new company that has been around since 2004.
These cosmetics became really popular when celebrities started using and endorsing their makeup line. She was always passionate about makeup and wanted to create her own cosmetics line at an affordable price for everyone.
Why Are ELF Products So Cheap? The ELF brand is known for its low prices. Well, it all goes back to the founder, Tarah Ducharme.
Many customers have said that this is one of the few brands. Why Are ELF Products So Cheap?
Why Are ELF Products So Cheap
The company started with a small range of cosmetics but has since expanded to include skincare products and even home decor!
The main reason is that the company sells to customers at a low price, but it also costs less because they have their own factory in China. So, she did what any logical person would do – she went to China and started her own factory.
The home decor section includes items like candles and picture frames, among other things. Why do people love this part of the line? You can often find discounts for these items ranging from 20 to 50%. Why are ELF products so cheap?
Why are elf products so cheap most 13 Reasons
Elf cosmetics are much cheaper than other brands. If you’ve been wondering why here are the top 13 reasons:
1. Elf is manufactured in China
A German company does not produce the cosmetics of Elf as it might seem, but in fact, by a Chinese producer.
The only part that takes place abroad is the design – which according to Elf – takes place in Germany. This means that the products must pass high-quality standards before leaving the country where they are produced.
2. Unconventional Marketing
Most high-end cosmetics brands invest a lot of money in their brand image through advertising campaigns with professional models, actresses, or actors who are famous for their appearances on the big screen.
Elf doesn\’t do that at all. The company has chosen an unusual marketing campaign which is entirely different from what we are used to.
3. Everything is limited in numbers
Elf knows this, and this is why they give their products the catchy names of “Limited Edition.” The products aren’t sold for a long time, only until the supply has been completely sold out or Elf puts together another series that will replace that one. The purpose of this is to have a high demand for their products and thus sell the product at a lower price.
4. Elf doesn’t put much money into advertising
The company spends very little on advertising which can be seen through their small budget for online ads since Elf doesn’t advertise on Google Adwords. One should not forget that Elf is most popular online and not in physical stores.
5. Elf only sells products via their website
Elf doesn’t sell its cosmetics on any other platform, such as Amazon or eBay, for example. This way it’s easier to be sure about the quality of the products which can also be sent directly from India, where Elf\’s head office is located.
6. Low Cost of Labor
Elf manufactures their products in China to be able to pay the producers relatively low wages. This helps Elf lower the price of their products since they can spend less on labor costs than other brands that oversee the production process themselves.
7. Low Cost for shipping
For shipping costs, Elf can’t compete with other companies. While the rest have to pay for publishing in newspapers, Elf sends their products via email or social media.
They also take advantage of travel bloggers who review the makeup at conventions and festivals without being paid in money but through free products.
8. The same product is being produced in various series
One has to keep in mind that this color scheme is not changed every time – Elf changes the decoration on the product. This way, new editions can be manufactured whenever an old series runs out.
9. A lot of different producers are being used
Elf doesn\’t have one big production center, but instead, they work together with several small-scale manufacturers who offer the cosmetics at a lower price than they would if Elf had produced them by themselves.
This way, Elf can save money on labor costs and shipping prices because the products have to be sent directly from one producer to another.
10. Misleading information about the content of the products.
Elf is known for lowering expectations by throwing empty promises saying that their products are “natural” or “chemical-free.”
But what you don\’t know is that there are chemicals in every product. Even the most natural products on earth always have been produced by using chemicals.
And saying that a product is “chemical-free” is completely misleading because even if there are only natural ingredients, it doesn\’t means no chemicals were used to produce the product.
11. Cheap Ingredients
It\’s also known that Elf offers their customers the possibility to customize their palette. That sounds like a great idea, but when you consider that Elf products are already super cheap, it is no surprise that this is just another marketing strategy. Most palettes offer a similar color scheme, and it doesn\’t take long before you run out of product.
12. Using famous bloggers to talk positively about their products
Elf works together with many famous bloggers to promote themselves and their products without paying those people for what they do.
Those bloggers review Elf products at conventions and festivals without being paid any money. Elf sends them free products by post to have a positive review written on an external blog or website.
13. The use of popular icons as a logo for their products
Elf uses the image of Miley Cyrus as a logo for specific collections such as “Miley Cyrus & Max Azria” or “Miley Cyrus 2.0”.
This is a marketing strategy that tries to attract customers with the promise of free products because they would be sent by Elf if they leave an honest review of the product on their site.
Why Are ELF Products So Cheap Celebrity endorsements. ELF products are so cheap because out of China. They sell their items at a low price to offer the widest variety possible.
It seems like everyone is on board with this strategy as they are one of the fastest-growing cosmetics companies in North America.
There have been some complaints about quality from customers who have purchased an item only for. Its packaging or design does not match up with what is online.